Gabriella Figueredo


Illustration & Content Creation

Image alt tag

Digital illustration & Beauty

This personal project is about illustration, blogging, and beauty in French. I created the brand in 2018, the idea was to present the main subjects with a different touch. I created the logo, the visual image, the website, and the social media image for Instagram and Pinterest. I also created a lead magnet that included a digital hair calendar to be downloaded. 

My role

I am the only designer:
Illustration, content creation, SEO, social media, copywriting.

The Project


The audience or users of BeautéTop are mainly women that love beauty and make-up, are 18-35 years old, and live in France.


The blog includes reviews and DIYS.


The structure of the blog was created to be very simple with four main categories for the articles: maquillage (make-up), DIY(do it yourself), cheveux (hair care), and beau (skincare).

The articles are structured with general ideas, SEO research, and illustration for each topic. I combined the use of illustrations and photos.

The website was built with WordPress and the illustrations are mainly made with Adobe Illustrator.


Pinterest is one of the main sources of traffic for

Pinterest & Instagram

In order to engage the audience, accounts on Instagram and Pinterest were set up with the adaptation of the illustrations that were generated.


Downloadable Calendar

In order to improve the number of subscribers to the newsletter, I designed a lead magnet which is a downloadable haircare calendar that can be printed or used on a computer or phone as it is an interactive pdf as well.

I was inspired by my own experience and also the beauty community who needed to track their haircare routine.

I plan to conduct user research to study the feasibility of a mobile app on this topic.


This free downloadable was well received as the users had great comments.

Interested users